ConvertKit vs. AWeber: Comparing Email Marketing Automation Tools
When it comes to email marketing automation, there are a lot of options on the market. Two of the most popular options are ConvertKit and AWeber. Both platforms offer tools to help businesses automate their email marketing campaigns. But which one is the better option for your company? Here, we'll take a look at how ConvertKit stacks up against AWeber.
Features
One of the most significant factors to consider when choosing an email marketing tool is the features it offers. Both ConvertKit and AWeber come with features that can help automate email campaigns, such as:
- Autoresponders
- Broadcasts
- Segmentation
- Landing pages
- Integrations
- Email templates
However, when it comes to visual automation workflows, ConvertKit's feature set is considered more comprehensive, while AWeber is strong for segmenting contacts and automating them to specific list segments.
ConvertKit features are ideal for online creators and bloggers who rely on audience segmentation to build trust and authenticity with his followers. AWeber, on the other hand, is better suited for businesses that require more traditional email marketing campaigns.
Pricing
Pricing is always a consideration, and the same holds for ConvertKit and AWeber. Both platforms offer different price plans based on the number of subscribers, and here's how they compare:
- ConvertKit: Starts at $29 per month for up to 1,000 subscribers
- AWeber: Starts at $19 per month for up to 500 subscribers
Both tools offer a free trial to test the product before making any commitment.
Integrations
Integrations are essential for an email marketing tool to be useful. Both ConvertKit and AWeber offer integrations for most third-party tools that businesses use, such as Shopify, Zapier, and WordPress. However, the number of integrations offered by ConvertKit is slightly higher than AWeber.
Customer Support
Customer support is vital in every business, and it's no different with email marketing tools. Both platforms offer customer support, but ConvertKit's customer support is rated higher with better customer service and response rates.
Conclusion
There's no definitive answer when it comes to deciding between AWeber and ConvertKit. The best approach is to assess the individual needs of your business and select the email marketing tool that meets those needs. However, the decision goes down to automation needs, ConvertKit is perfect for online creators or marketers, while AWeber is ideal for businesses with traditional email marketing campaigns.